Netflix Analysis

Netflix!

Netflix is an application that allows many people around the world to locate and watch a wide range of films/series of their choice. Users can either create their own, permanent account while paying around ten pounds per month, or experiment with the app for free within a thirty day limit.

Users can utilize this application from a range of different devices, such as on T.V, mobile phone and various video games consoles. Once a user has signed in, they are welcomed to some of the most recent, popular title series that may appeal to the users immediately, followed by a range of different media genres, such as horror and comedy. Once users have selected the film they wish to watch, they are also given movie preferences that correlate with the selected film. If they select a T.V Series, they can also alternate between episodes and seasons, in case people have either missed out on episodes, or wish to view it from scratch.

The Logo design sports a very simple, yet memorable symbol, in which the logo is simply the word 'N E T F L I X" in white with a black, 3D structure trailing behind the words. This word structure, placed behind a plain red background, creates a bold logo, with various connotations coming from the colour red, especially around movie genres such as action/danger, romance or the dripping of blood from the next new Halloween monster!

When users are searching for the films, the background is predominately black. The use of the colour black could resemble the inside of a cinema, where the surroundings are very dark in order to put more emphasis on the film being screened. The films/series icons that show on the homepage are depicted in a simple square shape, and have small wide shadows beneath the different selections. This format creates an up-to-date feel and makes the app more interactive and fun to use!

In my opinion, using Netflix and utilizing it for T.V purposes makes me feel relaxed and prepared, in terms of the format and interactivity. It makes me feel like I am watching a cinema featured product, but from my mobile or television screen, which is what the creators of Netflix may have tried to establish in the first place.