Font Experimentation

Now is the time to experiment with the fonts! Using the colour picker tool, I have selected the key original colour scheme from the website and applied it to a colour palette. The colours that I have chosen are the ones that are the most dominant on the webpage and will not change over time (like the Hunger Games, which is only a movie preference that will change over time)
Then, with the colours that I have selected, I then used four words to describe these colours:

• Mellow - Non of these colours are clashing with one another, fitting together pleasantly and in harmony
• Simple - There are no drastic colours that are more dominant than the other and this is only a small collection of colours used for simple designs.
• Vibrant - If used in the correct order, this colour collaboration could potentially create very vibrant designs, and because they are mellow, it would become definable without clashing with the other colours.
• Aggressive - The connotations of these colours are either dangerous or depressing, creating an atmosphere of danger and aggression.

After using the words that best fit with the colour palette, we then created the words with the respective palette in different styles that correlate with the definition of the words.

• With the creation of the 'AGRESSIVE' font, I have copied the word three times and coloured them with colours shown on the palette: Red in front, White in the middle, Black at the rear. Highlighting the black coloured 'AGRESSIVE', I then triggered a 'happy accident' as by experimenting with the different brush strokes, the word became a detailed, crazy stroke of the original word, which worked efficiently with the white word.
• The 'Vibrant' consisted of yet again three colours, but with a dark shade of grey instead of white. I then re sized the words (100%, 110%, 120%) and arranged them from the smallest word in the centre to the largest word expanding. I then added the colours to the words, creating a rippling, echo effect, making it efficiently vibrant.
• The 'Simple' Consisted of two colours (red and black) and the black was enlarged by an extra 5% and is positioned behind the red 'Simple' to show a small expanded shadow. This makes the font seem very simple without just being a word, or too abstract.
• The 'Mellow' followed a similar process that 'AGRESSIVE' underwent, in which the same three colours were used in the same order. However, the font of the word was differentiated into a classical, Coca Cola like style, even adopting the same colour scheme. The white is significantly thinner in wording and I have applied a gradient to the red font, highlighting a peaceful, Mellow, atmosphere.

WHAT WENT WELL!

1. I have successfully created a series of fonts that correlate with the meaning of the word given
2. The 'AGRESSIVE' font worked very well, even if it was a 'happy accident'
3. The 'Mellow' font seems to have taken some inspiration from the 'Coca Cola' Logo, showing a resemblance to the artist in this 'artist response'

EVEN BETTER IF!

1. The 'Simple' was more uh...... simplified....
2. The word 'AGRESSIVE' should be correctly spelled as 'AGGRESSIVE'