Vector Developments

Now that I am used to Adobe Illustrator, its time to establish this with my custom Logos!

Before I started my work again on Adobe illustrator, I first needed to construct some ideas of how my Logo design could be constructed (see picture above).
I had to create a series of ideas related to our client (which was ourselves) and incorporate them into our designs. Since I am an Otaku (a geeky nerd who is obsessed with anime/manga) I have revolved my experimentation, such as drawing an anime character throwing the name of the company (temporarily known as 'Jordan Snowden'), Constructing my name in a typical manga font with the Japanese translation below or placing the company name within a sword shaped object.

The custom logo of interest in my opinion was....

Within Anime, my interest of the character is revolved around his/her sanity. Researching the many different logos, there are some that use two different images and merge them together, sometimes impling a double meaning, others to make the logo name sound catchy. I designed a dice and an Anime face (looking insane, obviously) combined together, forming the logo name 'DICE FACE', with dice spots for the gaps in the letters.

The Process was long and tedious, as I had to trace over the drawn design with the god forsaken pen tool, and having to remove certain shapes with the god forsaken 'minus front' option. A lot of grouping was involved in the process too, highlighting all the shapes and giving them the same colour design.

Once I have finished with the logo, I then experimented with various tools and effects to achieve an overall 'unique' design, such as zooming and expanding to transforming them into completely metallic designs (See below)

Font Experimentation

Now is the time to experiment with the fonts! Using the colour picker tool, I have selected the key original colour scheme from the website and applied it to a colour palette. The colours that I have chosen are the ones that are the most dominant on the webpage and will not change over time (like the Hunger Games, which is only a movie preference that will change over time)
Then, with the colours that I have selected, I then used four words to describe these colours:

• Mellow - Non of these colours are clashing with one another, fitting together pleasantly and in harmony
• Simple - There are no drastic colours that are more dominant than the other and this is only a small collection of colours used for simple designs.
• Vibrant - If used in the correct order, this colour collaboration could potentially create very vibrant designs, and because they are mellow, it would become definable without clashing with the other colours.
• Aggressive - The connotations of these colours are either dangerous or depressing, creating an atmosphere of danger and aggression.

After using the words that best fit with the colour palette, we then created the words with the respective palette in different styles that correlate with the definition of the words.

• With the creation of the 'AGRESSIVE' font, I have copied the word three times and coloured them with colours shown on the palette: Red in front, White in the middle, Black at the rear. Highlighting the black coloured 'AGRESSIVE', I then triggered a 'happy accident' as by experimenting with the different brush strokes, the word became a detailed, crazy stroke of the original word, which worked efficiently with the white word.
• The 'Vibrant' consisted of yet again three colours, but with a dark shade of grey instead of white. I then re sized the words (100%, 110%, 120%) and arranged them from the smallest word in the centre to the largest word expanding. I then added the colours to the words, creating a rippling, echo effect, making it efficiently vibrant.
• The 'Simple' Consisted of two colours (red and black) and the black was enlarged by an extra 5% and is positioned behind the red 'Simple' to show a small expanded shadow. This makes the font seem very simple without just being a word, or too abstract.
• The 'Mellow' followed a similar process that 'AGRESSIVE' underwent, in which the same three colours were used in the same order. However, the font of the word was differentiated into a classical, Coca Cola like style, even adopting the same colour scheme. The white is significantly thinner in wording and I have applied a gradient to the red font, highlighting a peaceful, Mellow, atmosphere.

WHAT WENT WELL!

1. I have successfully created a series of fonts that correlate with the meaning of the word given
2. The 'AGRESSIVE' font worked very well, even if it was a 'happy accident'
3. The 'Mellow' font seems to have taken some inspiration from the 'Coca Cola' Logo, showing a resemblance to the artist in this 'artist response'

EVEN BETTER IF!

1. The 'Simple' was more uh...... simplified....
2. The word 'AGRESSIVE' should be correctly spelled as 'AGGRESSIVE'

Mono-Printing

Mono Printing

This style of printing creates a reflected replica of the original design, often in a unique fashion that can only be created once, unlike the many other methods of printing, which can be exactly repeated more than once.

Equipment Used

• Printing Board
• Printing Ink (I chose Burgundy)
• Images/Photographs
• Rollers
• Pencil (or pencil shaped object)
• Scissors
• Paper

Procedure

 Before I had began experimenting with this particular printing style, I first had to find four pictures of interest and print them out onto a separate piece of paper. I then separated the images with a pair of scissors, leaving me with four singular images that I may use for printing.
 First, I applied a very small amount of printing ink onto the printing board, and I then used the roller to spread out the Printing ink on the board. The reason as to why I used a very small amount of Ink is so that i can create a vivid portrait that is not too blended in with the background, which would be full of wet ink.
 I then applied a small piece of plain paper on top of the ink-covered board and placed one of the images on top of that plain paper. Using a pencil, I traced over the lines of the image, remaining cautious over my finger presses on the paper.
 Once I have finished the tracing, I then carefully removed the image from the paper, and even more carefully separated the paper from the board. The images above where the results of this procedure.

DeviantART Analysis

DeviantART

DeviantART is a website that allows people from around the world to share the artistic masterpieces that they have created. These pieces may include pencil drawings, photographs, painting, chalk and charcoal, MS Paint, typography, 3D Art, multimedia and much more. 

Users are granted their own homepage, where they can commence the fusillade of homemade art right into their virtual gallery, record their progress of artwork (or lifestyles) into their online journals or even spice up their homepages for the many other users to explore! Users can type in an entity/object of their choice on the search bar and explore the nearly infinite art styles used to illustrate the topic that the user has selected. Users can add certain pictures in their 'Favorites' gallery (the artists are notified by this and are given the opportunity to thank them) and, if that artist is lucky, a premium member may award the artist with a 'Llama Badge', acting as a kind of ranking progression.

The colour 'grey' and 'green' could connotate a wide range of meanings, such as the green representing the growth of both artists and art techniques, or the grey representing a dull, plain background, which users are tasked to fill in the dullness

In my opinion, as a artist, I enjoy using this website, as it allows artist to fully appreciate the art of theirs, as well as other users, as well as interactivity

The Escapist Analysis

The Escapist

The Escapist is a website that allows users to access further information about video games/consoles, movies and T.V series and even feature online comics and photos of many different people 'cosplaying' as famous well known multi media characters, predominately from the animation industry, especially within Japanese Manga/Anime. Users can also access information on modern time technology and science.

The website predominately features gaming, as users are automatically introduced to the video game tab of the homepage. Users receive daily updates and breakthroughs to the various kinds of information for the games/films/technology they find interest in, and can even give their own opinions on the forum tab. The various kinds of Forum topics users can access includes gaming discussions, news, religion and politics.

The most notorious feature of the website is a series of comedy sketches that are a comical form of a game journalist's review of recent video games, known as 'Zero Punctuation'. His scathing, profane reviews are often a source of comedic entertainment for the website, and the creator of the series, Ben Croshaw (aka 'Yahtzee') updates new videos on a weekly basis, further attracting many new users to the website.

The website's signature colour is blue, while Zero Punctuation's has a prominent yellow background during his sketches. These contrasting colours could symbolise the different audiences attracted to the website for different purposes.

In my opinion, I enjoy this website, as the colours are not too dark and brooding enough that I cannot see the text, and the various activities illustrate a happy, fun place on the internet, especially for game/anime geeks and those who wish to enjoy procrastination!



Netflix Analysis

Netflix!

Netflix is an application that allows many people around the world to locate and watch a wide range of films/series of their choice. Users can either create their own, permanent account while paying around ten pounds per month, or experiment with the app for free within a thirty day limit.

Users can utilize this application from a range of different devices, such as on T.V, mobile phone and various video games consoles. Once a user has signed in, they are welcomed to some of the most recent, popular title series that may appeal to the users immediately, followed by a range of different media genres, such as horror and comedy. Once users have selected the film they wish to watch, they are also given movie preferences that correlate with the selected film. If they select a T.V Series, they can also alternate between episodes and seasons, in case people have either missed out on episodes, or wish to view it from scratch.

The Logo design sports a very simple, yet memorable symbol, in which the logo is simply the word 'N E T F L I X" in white with a black, 3D structure trailing behind the words. This word structure, placed behind a plain red background, creates a bold logo, with various connotations coming from the colour red, especially around movie genres such as action/danger, romance or the dripping of blood from the next new Halloween monster!

When users are searching for the films, the background is predominately black. The use of the colour black could resemble the inside of a cinema, where the surroundings are very dark in order to put more emphasis on the film being screened. The films/series icons that show on the homepage are depicted in a simple square shape, and have small wide shadows beneath the different selections. This format creates an up-to-date feel and makes the app more interactive and fun to use!

In my opinion, using Netflix and utilizing it for T.V purposes makes me feel relaxed and prepared, in terms of the format and interactivity. It makes me feel like I am watching a cinema featured product, but from my mobile or television screen, which is what the creators of Netflix may have tried to establish in the first place.