Type Faces

Researching various logo designs, there are many that use specific typeface patterns, resulting in a continuum of simple, yet expressive designs

There are many different styles used in type faces:

• Serifs appear as lettering with alterations to the lettering, such as adding small flicks at the ends of letters, or shortening the lines used to create certain letters.
• San Serifs are another form of a Serif, the only difference is that they lack any alterations to the lettering.
• Fonts that mimic calligraphy (the 'art' in ones' writing style) is referred to as a Script typeface.
• Mono spaced typefaces always have equal widths in the glyph of the lettering. Generally, the size of Mono spaced typefaces are usually small in height, yet wide in width.
• Mimicry is an unusual typeface, as it's main role is to create a foreign, unfamiliar atmosphere. It can either appear to be partially eligible, or complete utter nonsense, using either symbols or drawings.

Using Adobe Illustrator, I have discovered six representations of these typefaces, and used my working title 'DICE FACE' to present the fonts.

I then began to experiment with five of these font styles by applying them to my original design.
(Do bear in mind that the Wingdings font was a terrible idea, which is why its addition to the experimentation was invalid!)

My personal favorite type face is the Brush Script Std Medium (Script) as the calligraphy used in the font successfully creates an artistic illusion, almost like an urban brand of some sort. However, I have chosen to keep with my original typography, as although it is not a typeface, the originality used in both the shape of the lettering and the positioning of the text presents a unique design     - in      my     opinion      that     is . . . -