Business Card Creation

After going through multiple development processes, it is now time to create the cover of my DICE FACE business cards.

During this design process, I have retracted the circle border, as the full shape does not fit well within the space of the card. To compensate, I created a unique design border that does not clash with the logo, adding various quadrilateral shapes and swishes to build an effective business card.
I have also changed the outline of my logo with a bolder, inky one, to replicate the inking art style of comics, manga etc... 

I then added gradients to the shapes, creating an over all, dark and ominous advertisement:

Using another one of my logo designs, I have experimented using non-gradient, lighter colours to try and create a lighter, cheerful effect:

This design seems more layered, in terms of colour structure, such as the yellow lines behind the blue and red strips. The experimental logo, consisting of my name within a fantasy sword, is positioned above these strips, and the 'business' phone number is placed on the red strip.

Experimentation: Comic book style!

Cropping and experimenting Primary/Secondary!

Further honing in the experimentation, I have used primary images that I have cropped and applied to the creation of my logo. Using my original logo:

                               

I have taken the shapes used for each individual part of the design, and cropped an image using the crop tool.

I experimented with secondary images first, since they were available at the time. Using images consisting of galaxies, casinos and gold accentuate the 'Dice' part of 'Dice Face' and, albeit distracting and clashing, it makes the Logo seem very enticing and colourful.

However, Logos are not supposed to be very clashing, and so, using my primary images, I engaged this in a different approach. Using the Primary photographs I took, I cropped each of the shapes and laid them out in a categorical order.

I then combined the shapes together, and added the origin of photographs to the cropped Logo designs.

100% Design experimentation!

Testing out the different colour variations from my chosen colour palette in order to discover new designs, whilst applying the experimenting progress in a Comic-book style.

Type Faces

Researching various logo designs, there are many that use specific typeface patterns, resulting in a continuum of simple, yet expressive designs

There are many different styles used in type faces:

• Serifs appear as lettering with alterations to the lettering, such as adding small flicks at the ends of letters, or shortening the lines used to create certain letters.
• San Serifs are another form of a Serif, the only difference is that they lack any alterations to the lettering.
• Fonts that mimic calligraphy (the 'art' in ones' writing style) is referred to as a Script typeface.
• Mono spaced typefaces always have equal widths in the glyph of the lettering. Generally, the size of Mono spaced typefaces are usually small in height, yet wide in width.
• Mimicry is an unusual typeface, as it's main role is to create a foreign, unfamiliar atmosphere. It can either appear to be partially eligible, or complete utter nonsense, using either symbols or drawings.

Using Adobe Illustrator, I have discovered six representations of these typefaces, and used my working title 'DICE FACE' to present the fonts.

I then began to experiment with five of these font styles by applying them to my original design.
(Do bear in mind that the Wingdings font was a terrible idea, which is why its addition to the experimentation was invalid!)

My personal favorite type face is the Brush Script Std Medium (Script) as the calligraphy used in the font successfully creates an artistic illusion, almost like an urban brand of some sort. However, I have chosen to keep with my original typography, as although it is not a typeface, the originality used in both the shape of the lettering and the positioning of the text presents a unique design     - in      my     opinion      that     is . . . -

Identity

Vector Developments

Now that I am used to Adobe Illustrator, its time to establish this with my custom Logos!

Before I started my work again on Adobe illustrator, I first needed to construct some ideas of how my Logo design could be constructed (see picture above).
I had to create a series of ideas related to our client (which was ourselves) and incorporate them into our designs. Since I am an Otaku (a geeky nerd who is obsessed with anime/manga) I have revolved my experimentation, such as drawing an anime character throwing the name of the company (temporarily known as 'Jordan Snowden'), Constructing my name in a typical manga font with the Japanese translation below or placing the company name within a sword shaped object.

The custom logo of interest in my opinion was....

Within Anime, my interest of the character is revolved around his/her sanity. Researching the many different logos, there are some that use two different images and merge them together, sometimes impling a double meaning, others to make the logo name sound catchy. I designed a dice and an Anime face (looking insane, obviously) combined together, forming the logo name 'DICE FACE', with dice spots for the gaps in the letters.

The Process was long and tedious, as I had to trace over the drawn design with the god forsaken pen tool, and having to remove certain shapes with the god forsaken 'minus front' option. A lot of grouping was involved in the process too, highlighting all the shapes and giving them the same colour design.

Once I have finished with the logo, I then experimented with various tools and effects to achieve an overall 'unique' design, such as zooming and expanding to transforming them into completely metallic designs (See below)